Should I hire an SEO agency? It’s a question that as a digital strategist I hear often – and one that can definitely have multiple answers. But in general, the question of hiring someone to handle your search engine optimization really is a question of just how much do you want to really want to be good at digital marketing and how much do you want it to be a core competency.
Generally I think of SEO as something that should be done in-house, and as part of a company’s core competencies. Anyone who’s writing content or creating web pages should have a good understanding of all the standards and best practices for SEO and work to ingrain them as part of their content creation strategy.
Honestly there’s not a LOT to good SEO once you start thinking of things you create with those in mind. Things like what your title tags say, how you are using your <h> tags, keyword phrases and density etc. are all things that can become pretty much second nature if you start to make it a point to follow them.