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Who Is Bill Aicher?
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My Latest Articles

How to Optimize Your Book’s Amazon Listing for More Conversions and Sales (Book Marketing)

Tagged: amazon, book marketing, conversion optimization, indie author

When You DON’T Want People to Click On Your Paid Ad

Tagged: advertising, cpc, display ads, ppc

Learn How to Auto DM on Twitter (Automatically Direct-Message)

Tagged: auto dm, how-to, twitter

3 Valuable Marketing Lessons from Pepsi, United Airlines and Sean Spicer’s PR Disasters

Tagged: brand position, pepsi, pr, sean spicer, united

What Is Digital Marketing?

Tagged: affiliate, content marketing, display, influencer, merchandising, optimization, pla, ppc, programmatic, retargeting, sem, seo

News from the Web

Rue21 is Closing Over Half Its Stores Because of the Internet

Tagged: bankruptcy, brick and mortar, e-commerce, retail

Supposedly Snapchat’s CEO Said Snapchat Isn’t for “Poor Countries” (Like India and Spain)?

Tagged: pr, snapchat

Teens Are Leaving Smaller Social Networks – Moving Primarily to Snapchat and Instagram

Tagged: instagram, snapchat, social media, teens

Coca-Cola Pivots on Market Demand to Transform Into a ‘Total Beverage Company’

Tagged: branding, market, pivot

Has advertising arrived on Google Home?

Tagged: customer research, google home, iot, persona, smart devices, tech

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