My thoughts: Personally I have yet to really engage in the live video phenomenon. We did one at Musicnotes for our VH1 Save the Music event back in October, but other than that I haven’t done live broadcasting – and I think most people probably haven’t.
But that doesn’t mean it isn’t huge and isn’t becoming a standard now for all social media services. With Twitter adding it to their platform using their Periscope technology (and Instagram literally adding it two days ago) we’re at a point now where pretty much every major social network has it a standard implementation. Facebook even added video to the top of their mobile app “quick links” buttons recently.
While Qik and uStream did live video forever ago, it never really caught on huge … but now that it’s on all the big established platforms I think we’re going to see more and more of it.
Expect to start getting a lot of notices that your friends are “live now.” And work on your excuses as to why you didn’t tune in. 🙂
P.S. I wonder how much people will trust Twitter with their video needs after their recent decision to kill Vine?