Even though the bulk of the career you see on my resume is working with multi-million dollar businesses, in my day-to-day life I, like pretty much everyone else, interact with people outside my professional circle. Be it the local coffee shop, an independent publisher, a digital design firm, a newly-launching small clothing shop or even an accounting agency, one thing is for certain – every business looking to succeed is also looking for some tips on effective online marketing.
Since the basics of marketing are honestly the same regardless of your business, any research you can do into the basics of how marketing works will be useful. Better yet, look at bringing on an agency for a short engagement. But if you want my list of quick tips on things I think every small business should be keeping in mind when they look to grow through marketing, read on.