Your ad is set. It’s super cool. Engagement is off the charts. People are clicking like their lives depend on it. But people aren’t buying.
Nightmare? Far from it.
A lot of the time when I’m working with people on their marketing campaigns they are looking for immediate action – which in most cases means getting people who click the ad to make a purchase (conversion rate). They do all the work to get the ads out there or the third-party relationships in place to drive traffic, and people are engaging. They’re clicking through. But according to analytics, no one is buying after they click.