As the saying goes, “you can’t bullshit a bullshitter.”
But it’s also true that you can’t bullshit an expert.
And that’s something you had better keep in mind when you’re talking to your customers. A lot of them are experts, and they know when you’re full of shit.
Any time you’re talking to a customer, whether it be via email, video, social media or <gasp!> in person, you’re talking to someone in their world.