Leadership Lessons from Team-Based Videogaming

Leadership Lessons Learned from Team-Based Video Gaming

I’m a gamer. There’s no argument about it. I’ve been enamored with video games and all the different opportunities they offer in interactive entertainment and experiences ever since I first put my hands on a Nintendo back in 1988. This means I’ve played a lot of games in the last 30 or so years, across multiple platforms and genres. They’re part of my life and absolutely have an effect on how I think about and frame problems and their solutions. And the other night, as I was thinking about the qualities of what makes a strong leader, I was brought back to my experiences as a gamer and how those experiences have helped me to become the type of leader I am.
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Forbes Questions the CMO Role

Forbes Questions the Value of CMO, Says “Clinging To Old Marketing Models May Be Hurting Rather Than Helping Drive Growth”

Perhaps it’s the simple job description of the CMO that is outdated or maybe the complexities of today’s marketplace are too much for any one person to deal with. Whatever it may be, it seems like the CMO position may be at a crossroad whereby it either needs to be redefined or eliminated.

That’s what Forbes asks in its latest leadership column, CMO Or SCHMO? Clinging To Old Marketing Models May Be Hurting Rather Than Helping Drive Growth

My Thoughts: Though the article headline may be a bit inflammatory, there’s a lot of valuable thought here. While I don’t think the CMO position should be eliminated (in fact, I’d argue it’s more important than ever) – I do think that what has traditionally defined the role of a CMO has to change. CMOs of today need to be closer to customers than they’ve been in the past, fluent in both data and psychology, and not only willing to change but be champions of change in our ever-more-fluent world.

There’s a huge space for CMOs today, but the version of a CMO that churns out ads and tries to speak at the customer is nearing its end. It’s the CMO that understands the modern two-way communication, the different channels those communications take and how to build a relevant, trustworthy brand that brings true value to the consumer that will be the winner as time marches on.

The other day I was having a discussion on Twitter with digital marketing folks where I bemoaned the lack of participation by the supposed leaders in the marketing world in everyday conversation. I mean, there’s honestly not many CMOs out there sharing information on Twitter, writing blogs or showing real leadership in the space beyond their own backyards. Yes, I might be patting myself on the back a bit, but I do think my success thus far as a digital marketer and CMO has been in staying close to things. Being in the “clouds and dirt” as Gary Vaynerchuk might put it.

The ones who aren’t are quickly becoming irrelevant. I don’t plan to be one of them.

AskGaryVee Book Review

Book Review: #AskGaryVee by Gary Vaynerchuk

I’ve been working my way through a backlog of “business” type books that I have piled up here and the most recent one I’ve gone through is Gary Vaynerchuk’s latest, #AskGaryVee.

For those of you unfamiliar with Gary Vaynerchuk, he’s kind of an Internet marketing / business “superstar” who keynotes a lot of events and runs his own media company, VaynerMedia. He got his start online with his work at Wine Library and has always been at the forefront of emerging technology as it relates to business and communication. On top of all this he’s an investor in quite a few startups, so he has a pretty tight knowledge of the tech business space.
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