Although it’s been around for going on three decades now, digital marketing is still an area of marketing many people are still struggling to understand. Part of the question of “what is digital marketing?” comes from the fact that it wasn’t until recently that digital marketing became an actual field of study at universities and tech schools. Another reason though is that digital marketing, unlike traditional marketing, is much more intangible since it exists only in digital form.
This is one of those user experience tips you can file under common sense, but it’s still something a lot of us forget or don’t even think about:
The simple idea of keeping your forms minimal and streamlined.