A nice strong click-through rate (CTR) is a goal every marketer puts at the top of his list of KPIs to optimize for. It means your ad is relevant. It’s not only getting peoples’ attention, but it’s getting them to take action. That elusive click. It’s the ultimate goal of any ad strategy. Right?
Read more
Although it’s been around for going on three decades now, digital marketing is still an area of marketing many people are still struggling to understand. Part of the question of “what is digital marketing?” comes from the fact that it wasn’t until recently that digital marketing became an actual field of study at universities and tech schools. Another reason though is that digital marketing, unlike traditional marketing, is much more intangible since it exists only in digital form.