An Excellent Resource on How to Calculate Your Marketing Budget

Through my career I’ve worked with small businesses who are just tinkering with marketing all the way through multi-million dollar huge-name companies. Some of them have no actual budget in mind for their marketing. Others have set aside a subjective amount – basically what they think they can “afford.” And others work with a set marketing budget.

The problem I run into the most though when companies try to figure out how much they should allocate to marketing is that most of them really have no idea what is a good starting point.
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