This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name | Adweek

My thoughts: First off, this is some pretty crazy personalization. Also, I find it fascinating that Iceland has a “name approval process.” Apparently anyone native-born in Iceland must have a name that conforms to the country’s language and culture? Crazy.

Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or “Happy holidays.”  Iceland isn’t a big country, but it does count over 320,000 residents—making this quite a job for Frikki, the man who’s been appointed to do it.

Source: This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name | Adweek