If you’re running a business and you have a social presence (which you better have if you plan on being relevant), it can quickly become overwhelming to manage all your accounts. This can become even a bigger issue if you have more than one person managing your social accounts. You also need to be able to keep an ear out for voice of customer and to help with any incoming support requests or other customer questions. Basically social’s a two-way street of communication, and there are a ton of lanes.
You can find a lot of options out there for social media management, especially at an agency level, but after all the ones I’ve gone through I recommend Sprout Social the most. You can manage Twitter, Facebook, Instagram and Google+ channels, schedule posts, create tickets to route messages to the right people on your team, etc. It also gives a good chunk of analytics, tying in to your Google Analytics even if that’s something you do.
Most importantly, with my team we encourage multiple people to be able to post to social. We follow brand voice guidelines of course so that the message is always consistent, but by getting people from different departments or backgrounds out there on the account we’re able to provide a much larger breadth of communication than we could with just one “social media manager.” The problem with this though is that you can get too many people talking at once, and your message becomes garbled. Again, Sprout helps with this as you’re able to see who posted what, when, schedule posts, see what’s in the queue to be published, etc.
So, long story short, if you’re looking for a good solution on how to manage your social media, check out Sprout Social. You can do a free trial too. It’s how I started with them and as soon as I saw they could solve my issues, I signed up for the larger package (professionally/business-wise, that is – for personal social media I do it all native to the platform).
Bonus? Their support team has been awesome.
… and no, they didn’t pay for this. It’s just an endorsement / recommendation of a tool that I use that I’ve had success with, to help you more easily find success too.
Update on April 14th – Sprout just reached out to me to say thank you for the article. I didn’t even tell them I posted it. So they’re monitoring obviously works, and they were classy enough to say thank you. That’s like a bonused bonus.