Teens Are Leaving Smaller Social Networks – Moving Primarily to Snapchat and Instagram

My Thoughts: It was only a matter of time before more of the social networks died off and even teens started to congregate amongst the larger ones. While it’s true that teens like to be “rebellious” and go places where the “grownups aren’t,” they also do want to be where others are – as a social network isn’t worth much when there aren’t any other users on it.

It’s kind of like eBay in that regard – sure, other auction sites can and do exist, but if you want to be in engaging with the most people, you go where they people are. Plus, as these larger networks continue to drive user growth and revenue they are able to reinvest that capital into the network platforms themselves, making them much more valuable of destinations for the users.

Today’s social networks are a far cry from the scrappy startups they were just a decade ago. Today they are multi-billion-dollar companies with massive R&D and marketing budgets, which are in turn causing the smaller networks to be less attractive. After all, who wants to invest their efforts into maintaining a presence on a social network that has less features and fewer users – especially when all the coolest features just get copied by the big guys eventually anyway?

Teens are consolidating their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to a new survey from investment bank PiperJaffray.

Source: Teens are dropping smaller social networks in favor of Snapchat and Instagram | Business Insider India

Twitter Now Has Live Video

My thoughts: Personally I have yet to really engage in the live video phenomenon. We did one at Musicnotes for our VH1 Save the Music event back in October, but other than that I haven’t done live broadcasting – and I think most people probably haven’t.

But that doesn’t mean it isn’t huge and isn’t becoming a standard now for all social media services. With Twitter adding it to their platform using their Periscope technology (and Instagram literally adding it two days ago) we’re at a point now where pretty much every major social network has it a standard implementation. Facebook even added video to the top of their mobile app “quick links” buttons recently.

While Qik and uStream did live video forever ago, it never really caught on huge … but now that it’s on all the big established platforms I think we’re going to see more and more of it.

Expect to start getting a lot of notices that your friends are “live now.” And work on your excuses as to why you didn’t tune in. 🙂

P.S. I wonder how much people will trust Twitter with their video needs after their recent decision to kill Vine?

Starting today, you can create and Tweet live video from the Twitter app, powered by Periscope. To go live, compose a Tweet, then tap “LIVE” which brings you to pre-broadcast screen where you can frame your shot. When you’re ready, press “Go Live” to start broadcasting.

Source: Go Live on Twitter! (Twitter Blog)

11 Eye-Opening Digital Marketing Stats From the Past Week | Adweek

My thoughts: Lots of cool info here … but two things in particular stand out to me: the fact that there’s a guy who gets 6-7 million impressions per Instagram post (I’m still trying to hit 500 followers!) and that over 50% of women interviewed say they have bought something due to influencer marketing.

I mean, I knew influencer marketing was a pretty hot marketing method, but that’s some strong influence. I do wonder if all those surveyed would buy something that an influencer recommended if they were told that it was a sponsored post.

Also, Twitter you gotta up your game. You keep slipping like this and you might disappear on us – and you’re too important a medium to follow in the footsteps of your Vine initiative.

Last week, holiday shopping dominated a steady stream of digital marketing stats. During the last several days, the data points were more varied, providing a cornucopia of marketing intelligence. Here are 11 numbers that caught our eye: 1. IG > TW Is Twitter about to officially fall to third place for social marketing platforms?

Source: 11 Eye-Opening Digital Marketing Stats From the Past Week | Adweek

My Pick for Social Media Management: Sprout Social

If you’re running a business and you have a social presence (which you better have if you plan on being relevant), it can quickly become overwhelming to manage all your accounts. This can become even a bigger issue if you have more than one person managing your social accounts. You also need to be able to keep an ear out for voice of customer and to help with any incoming support requests or other customer questions.  Basically social’s a two-way street of communication, and there are a ton of lanes.

You can find a lot of options out there for social media management, especially at an agency level, but after all the ones I’ve gone through I recommend Sprout Social the most. You can manage Twitter, Facebook, Instagram and Google+ channels, schedule posts, create tickets to route messages to the right people on your team, etc. It also gives a good chunk of analytics, tying in to your Google Analytics even if that’s something you do.

Most importantly, with my team we encourage multiple people to be able to post to social. We follow brand voice guidelines of course so that the message is always consistent, but by getting people from different departments or backgrounds out there on the account we’re able to provide a much larger breadth of communication than we could with just one “social media manager.” The problem with this though is that you can get too many people talking at once, and your message becomes garbled. Again, Sprout helps with this as you’re able to see who posted what, when, schedule posts, see what’s in the queue to be published, etc.

So, long story short, if you’re looking for a good solution on how to manage your social media, check out Sprout Social. You can do a free trial too. It’s how I started with them and as soon as I saw they could solve my issues, I signed up for the larger package (professionally/business-wise, that is – for personal social media I do it all native to the platform).

Bonus? Their support team has been awesome.

… and no, they didn’t pay for this. It’s just an endorsement / recommendation of a tool that I use that I’ve had success with, to help you more easily find success too.


Update on April 14th – Sprout just reached out to me to say thank you for the article. I didn’t even tell them I posted it. So they’re monitoring obviously works, and they were classy enough to say thank you. That’s like a bonused bonus.