No, You Don't Need an App

Mobile Strategy: No, You Don’t Need an App


With the iPhone released nearly 10 years ago, mobile web and apps have been around for quite a while now. Still, the question continues to come up: Do I need an app?

The short answer? No.

The long answer? It depends on what you’re trying to do.

As mobile started to take off and the world was enamored with the new app economy, the immediate rush of thinking was to either build an app or miss out on mobile. The question most people didn’t ask was this: What will an app accomplish that my website won’t?
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